The integration of membership levels, points, stored value, time cards and precision marketing, combined with the CDP marketing middle platform, allows stores to accumulate private areas and increase repeat purchases and customer unit prices.
Members are not lists, they are assets
The KimPos membership center integrates levels, points, stored value, time cards, coupons and consumption behavior into the same file, and cooperates with the CDP marketing center to allow stores to truly "understand" customers. Whether it is retail, beauty, maternal and infant, or catering, we can accurately reach customers based on consumption data instead of mass advertising based on feelings.
Membership Management Three Axes
- Stored Value and Counting : Flexible configuration of stored value cards, secondary cards, and treatment cards, consumption and expiration are clear at a glance, and consumption is locked in advance.
- Points System : Consumption is points, and points can be redeemed for cash or gift certificates to increase stickiness and frequency of visits to the store.
- Precision Marketing : Group according to consumption frequency, customer unit price, category preference, automatically push birthday gifts, recall coupons and new product reminders.
The maternal and infant store uses "milk powder storage + membership stored value" to turn a single purchase into a monthly repeat purchase, significantly increasing the lifetime value of a single customer.
From data to action
The CDP middle office unifies member behaviors scattered in various stores and channels, and generates clear customer portraits and life cycle stages. Based on this, the system automatically performs differentiated operations: sleeping members are issued recall coupons, high-value members enjoy exclusive rights, and new customers are given experience gifts, so that every marketing budget is spent wisely.
Private domain traffic closed loop
Members are connected with mini program malls, corporate WeChat, and public accounts. Shopping guides can provide one-on-one services. Social grouping, invitations, and other methods help stores convert public domain traffic into their own private domain, reducing dependence on the platform. The repurchase rate and customer unit price increase simultaneously. At the same time, the system automatically records every interaction to form a traceable customer journey, allowing new shopping guides to quickly take over old customers, with uninterrupted services and continuous relationships.
