Formula and diaper cycle reminders steady the staple repurchase.
“Formula almost out—the reminder arrives first.”
Baby stores' formula and diapers are high-frequency staples; customers rely on memory for consumption timing and easily churn.
The system sets reminders by purchase cycle, auto-pushing near expiry; tiers and points cross-category.
Staple repurchase is steadier; customers grab other items while visiting, raising attach sales.
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